Posted by Chauncey DeVega at 2:04 pm
May 31, 2012
Well played Mr. Romney. Very well played indeed.
Mitt Romney’s “Barack Obama Isn’t Working” campaign is a genius political move. Less clumsy than the infamous Willie Horton ad, it is a more elegant and refined racial appeal for a slightly more civilized “colorblind” age.
As such, Mitt Romney’s suggestion that Barack Obama is “not working” deftly draws on a set of stereotypes from the American popular imagination where black people, and black men in particular, are depicted as lazy and not self-sufficient. This is one of the core attributes of what social scientists have termed “symbolic racism.”
This stereotype is central to contemporary right-wing political discourse, and can trace its lineage back to the Southern Strategy under Richard Nixon, and through to Ronald Reagan’s mobilization of anti-black sentiment with his allusions to “welfare queens” and “strapping young black bucks” who buy steaks with food stamps.